Tools and Publications
Public Speaking: Everything you should NOT do…In one single speech…
Public Speaking: Everything you should NOT do…In one single speech…

Every year, the President of the European Commission presents his speech on the state of the Union. Year after year, this speech offers a compilation of everything that should not be done when speaking in public. Let’s take advantage of it to revise the 5 canons of rhetoric: invention, arrangement, style, memory and performance. Invention […]

How to craft a persuasive speech ?
How to craft a persuasive speech ?

Rhetoric is the art of persuasion. Aristotle defined it as “the faculty of observing in any given case the available means of persuasion” (Don’t hesitate to have a look at his treatise, it is full of insights into human psychology and behaviours.) Now, the question is: what is persuasion? You might think that persuading is […]

How to do good things with words?
How to do good things with words?

Practice epideictic rhetoric ! Epideictic rhetoric are speeches designed to create a feeling of pride, speeches that turn a bad mood into a good mood. How to practice epideictic rhetoric? Fill yourself with positive emotions (looking at a powerful picture might help) Try to communicate them to your audience Example: Look at this picture: Now, […]